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Bonsai closes $21 million to scale embedded commerce solution for publishers like BuzzFeed, Vox

Bonsai closes $21 million to scale embedded commerce solution for publishers like BuzzFeed, Vox Toronto-based Bonsai has secured $21 million CAD in Series A financing to build on the recent growth of its “point of discovery” online checkout technology. Launched in 2016 as a men’s streetwear shopping and news app, Bonsai shifted into a commerce tech company for media publishers in 2020. Bonsai founder and CEO Saad Siddiqui called the startup’s latest financing “evidence that the pivot worked.” “Our hypothesis has always been around content and commerce,” Siddiqui told BetaKit in an interview. “How do we get people to buy from content speaking of their products? That hasn’t changed.” What did change, however, was that the Bonsai team realized that rather than serve as a curator themselves, they were “better off” providing their commerce infrastructure to other companies. Now, with a list of high-profile media publisher customers that includes BuzzFeed and Vox, Bonsai is ready to bolster its product, expand its retail partner catalogue, and start facilitating sales on new platforms. To get there, Bonsai plans to double the size of its 90-person team over the next 18 months. Bonsai’s Series A financing was led by Toronto’s Framework Venture Partners, with support from Vancouver’s Lyra Growth Partners, PlentyOfFish founder Markus Frind, and some undisclosed United States (US) investors. 5 million in equity and $6.5 million in debt. Siddiqui declined to disclose the debt provider, which the startup claims plans to announce its commitment at a later date. The raise brings Bonsai’s total funding to $38 million. Bonsai aims to “power checkout at the point of discovery on the internet.” The startup provides checkout infrastructure to publishers and merchants. The company’s tech enables publishers to convert affiliate links into an on-site cart and checkout flow. In addition to allowing said publishers to capture first-party user data, Bonsai claims this allows its publisher customers to retain higher incumbent affiliate networks. For merchants, Bonsai offers an alternative customer acquisition channel to Facebook and Google. The all-primary round consisted of $14 “Our view is that consumers discover what to buy on all these different surfaces and all these platforms,” said Siddiqui. “So that’s publisher sites or social platforms or from influencers and creators … Our belief is that those same surfaces should be points www.hookupdate.net/es/maturesforfuck-review/ of sale.” Today, Bonsai works primarily with publishers. “They use our infrastructure to be able to sell products through embedded checkout, so instead of clicking on an affiliate link inside of a BuzzFeed article, you can now click on the product there and it’ll pop up a checkout flow right then and there,” said Siddiqui. Initially, Bonsai sought to deliver improved shopping experiences through its own app. “Our first assumption about how to solve that problem was that we built our own consumer app and then we’d be a destination where people came to us,” said Siddiqui. But after one of its partners, Complex, asked the company to build out a commerce product for them, Bonsai soon learned that its tech had a better application. “We realized that we can only be so effective as an authority and a point of view and a curator-we’re better off giving our infrastructure to people who know and have a stronger point of view than us and have an existing audience.” According to Siddiqui, Bonsai’s publisher business is “growing really quickly.” The company expects to have 75 publishers using its tool by the end of 2022. “Bonsai has the strongest merchant integrations and the most number of publisher implementations we’ve seen in the ework Founding Partner Andrew Lugsdin, who is joining...

This is one of Seattle’s top stops for kids, and one of the top sights in the city

This is one of Seattle’s top stops for kids, and one of the top sights in the city Museum of Flight Even people with absolutely no interest in aviation have been known to blink in astonishment at Seattle ‘s Museum of Flight, which takes visitors on a whirlwind tour through the history of aviation, from the Wright Brothers to the last flight of Concorde and the birth of the space age. Taking off at the Museum of Flight It shouldn’t be entirely surprising to find such an impressive aviation museum in Seattle – this is, after all, the home of Boeing, founded here by William E Boeing in 1916. Get ready for an exciting jet-propelled journey through war, peace, space rockets and inspired engineering. The story of how we got from the Wright Brothers to the first moon landing in less than 66 years is powerfully told using film, photos, audio, words, flight simulators, and of course, a wonderful collection of flying machines. Aircraft large and small are crammed into the museum’s hangars, from a ginormous Boeing 747 and a decommissioned Concorde to the tiny Caproni Ca 20, the first ever fighter plane, built during WWI. You can get within touching distance of a Lockheed Model 10-E Electra, the same model plane that Emelia Earhart was flying when she vanished over the Pacific, and walk through the Boeing VC-137B that was the first presidential jet to use the call sign ‘Air Force One’. Some aircraft are originals, some are reproductions – including most of the exhibits from the space age – but they all contribute to an evocative journey through the history of man’s quest to take to the air. Look out for such oddities as Paul MacCready’s Gossamer Albatross, which crossed the English Channel by pedal power in 1979, and Aerocar International’s Aerocar, designed for both the airways and the highway. Plenty of displays cover the work of William E Boeing, the former lumber mogul who founded the Boeing aircraft company, transforming the world of travel, and the city of Seattle, in the process. The hangar known as the Red Barn was Boeing’s original production facility, producing wood-framed, fabric covered aircraft in the first half of the 20th century. Tickets & Practicalities It’s worth buying tickets ahead of time to make sure you get in, as availability can be limited on the day, and there’s heavy demand from school groups. The museum has plenty of parking, which is handy, as driving is the easiest way to reach the museum (Metro bus 124 also runs here from downtown). Pilots can also come by air – the museum has landing space for up to five light aircraft daily! Discovery Park Hard to beat on a sunny spring day, this former military installation has been transformed into a wild coastal park, laced with walking trails and offering glimpses of the Olympic Mountains across the water. It’s the largest green space in the Seattle, with 534 acres of forest, meadows, sand dunes and beaches, providing a welcome escape for locals and a vital corridor for wildlife. History Discovery Park is a relatively recent addition to the city landscape; it wasn’t officially inaugurated until 1973. The peninsula occupied by the park was originally Fort Lawton, an army base established in 1897 to protect Seattle from unnamed enemies. Fort Lawton didn’t see much action until WWII, when it was used as barracks for troops bound for the Pacific theater. Over the course of the war it held up to 1400 German and Italian prisoners. When the fort was declared surplus property in the 1960s,...

De quelle maniere attacher unique fillette dans texto Comme vos erreurs a pallier

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